{"id":238,"date":"2014-09-01T11:45:58","date_gmt":"2014-09-01T10:45:58","guid":{"rendered":"http:\/\/blogmulticurieuse.wordpress.com\/?p=238"},"modified":"2018-11-27T19:36:51","modified_gmt":"2018-11-27T18:36:51","slug":"1-entreprise-sur-2-prevoit-dinvestir-dans-les-reseaux-sociaux","status":"publish","type":"post","link":"https:\/\/sophieturpaud.com\/2014\/09\/01\/1-entreprise-sur-2-prevoit-dinvestir-dans-les-reseaux-sociaux\/","title":{"rendered":"1 entreprise sur 2 pr\u00e9voit d\u2019investir dans les r\u00e9seaux sociaux"},"content":{"rendered":"<p>&nbsp;<\/p>\n<header class=\"entry-header\">\n<p class=\"entry-title\"><span style=\"text-decoration: underline;\">Je fais suite \u00e0 un article paru sur <a href=\"\/\/www.parlonsrh.com\/infographie-reseaux-sociaux\/\">\u00ab\u00a0parlonsRH\u00a0\u00bb\u00a0<\/a><\/span><\/p>\n<p>Les entreprises ont donc pr\u00e9vu d&rsquo;investir \u00e0 50 % sur les r\u00e9seaux sociaux.<\/header>\n<header class=\"entry-header\">Cela repr\u00e9sente alors\u00a0un grand d\u00e9fi pour la relation client.<\/p>\n<ol>\n<li>&#8211; Anticiper les attentes des clients<\/li>\n<li>&#8211; s&rsquo;adapter aux nouveaux comportements des clients<\/li>\n<li>&#8211; disposer une vision unique des flux.<\/li>\n<\/ol>\n<p>Ceci dit, et en d\u00e9tails, \u00a0quels sont les efforts en terme de formation continue pour atteindre cet objectif ?<\/header>\n<header class=\"entry-header\">Les r\u00e9seaux sociaux \u00e9voluent tellement vite, que cela n\u00e9cessite une mise \u00e0 jour des connaissances.<\/header>\n<header class=\"entry-header\">Formation initiale concerne la nouvelle g\u00e9n\u00e9ration oui&#8230; l\u00e0 il s&rsquo;agit de penser formation continue pour les salari\u00e9s en poste.<\/header>\n<header class=\"entry-header\">Certaines entreprises pr\u00e9voient ou ont d\u00e9j\u00e0 pr\u00e9vu d&rsquo;accompagner leurs \u00e9quipes.<\/header>\n<header class=\"entry-header\">Mais ce n&rsquo;est pas toujours le cas.<\/header>\n<header class=\"entry-header\">En effet, en tant que formatrice relation client, je constate sur le terrain que peu de services relation client savent inter-agir avec leurs clients ou prospects sur les r\u00e9seaux sociaux.<\/header>\n<header class=\"entry-header\">D&rsquo;ailleurs beaucoup ne sont pas pr\u00e9sents sur les r\u00e9seaux sociaux.<\/header>\n<header class=\"entry-header\">Quels sont leurs freins ?<\/header>\n<header class=\"entry-header\">La p\u00e9dagogie est n\u00e9cessaire encore. Expliquer le bien fond\u00e9 d&rsquo;une pr\u00e9sence sur les r\u00e9seaux sociaux est n\u00e9cessaire.&nbsp;<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.prosodie.fr\/wp-content\/uploads\/2014\/07\/infographie-Rencontre2014-021.png\" alt=\"infographie-Rencontre2014-02\" \/><\/p>\n<\/header>\n<div class=\"entry-content\">\n<p><em><strong>Les 5 chiffres-cl\u00e9s de cette <a href=\"http:\/\/www.prosodie.fr\/a-propos-de\/infographies\/\" target=\"_blank\">infographie<\/a> :<\/strong><\/em><\/p>\n<ul>\n<li><em>pour 79% des personnes interrog\u00e9es, le <strong>big data<\/strong> permettra une meilleure compr\u00e9hension du comportement client pour adopter son service en temps r\u00e9el,<\/em><\/li>\n<li><em>77% des personnes interrog\u00e9es ont un projet\/pilote <strong>mobile<\/strong> en cours ;<\/em><\/li>\n<li><em>pour 59% des personnes interrog\u00e9es, les <strong>objets connect\u00e9s<\/strong> sont le nouveau canal de la relation client ;<\/em><\/li>\n<li><em>pour 47% des personnes interrog\u00e9es, les entreprises ont pr\u00e9vu d\u2019investir sur les <strong>r\u00e9seaux sociaux<\/strong>, devan\u00e7ant le chat, le t\u00e9l\u00e9phone, les mails, \u2026<\/em><\/li>\n<li><em>pour 92% des personnes interrog\u00e9es, la <strong>voix<\/strong> demeure le mode de contact privil\u00e9gi\u00e9 de la relation client des grands comptes, devant le mail, les r\u00e9seaux sociaux, \u2026<\/em><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><em>Enqu\u00eate r\u00e9alis\u00e9e en juin 2014 aupr\u00e8s de 157 personnes (clients Prosodie) tout secteur d\u2019activit\u00e9 confondu, lors des Rencontres Prosodie.<\/em><\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<p>source: parlonsRh<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Je fais suite \u00e0 un article paru sur \u00ab\u00a0parlonsRH\u00a0\u00bb\u00a0 Les entreprises ont donc pr\u00e9vu d&rsquo;investir \u00e0 50 % sur les r\u00e9seaux sociaux. Cela repr\u00e9sente alors\u00a0un grand d\u00e9fi pour la relation client. &#8211; Anticiper les attentes des clients &#8211; s&rsquo;adapter aux nouveaux comportements des clients &#8211; disposer une vision unique des flux. Ceci dit, et [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5721,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[3],"tags":[82,147,186,145],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>1 entreprise sur 2 pr\u00e9voit d\u2019investir dans les r\u00e9seaux sociaux - Agence SophieTurpaud<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sophieturpaud.com\/2014\/09\/01\/1-entreprise-sur-2-prevoit-dinvestir-dans-les-reseaux-sociaux\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"1 entreprise sur 2 pr\u00e9voit d\u2019investir dans les r\u00e9seaux sociaux - Agence SophieTurpaud\" \/>\n<meta property=\"og:description\" content=\"&nbsp; Je fais suite \u00e0 un article paru sur \u00ab\u00a0parlonsRH\u00a0\u00bb\u00a0 Les entreprises ont donc pr\u00e9vu d&rsquo;investir \u00e0 50 % sur les r\u00e9seaux sociaux. Cela repr\u00e9sente alors\u00a0un grand d\u00e9fi pour la relation client. &#8211; Anticiper les attentes des clients &#8211; s&rsquo;adapter aux nouveaux comportements des clients &#8211; disposer une vision unique des flux. 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